The Los Angeles Kings and Anaheim Ducks have taken bold steps forward in their visual identity, each unveiling new uniforms that nod to their storied past while looking ahead to the future.
Los Angeles Kings: A Fusion of Eras
The Los Angeles Kings have donning new colors of black, silver, and white. These colors are complemented by a modernized logo that artfully combines elements from the team's 1990s era with the original crown emblem from 1967. This design evolution is a testament to the team's rich 57-year history.
Luc Robitaille, President of the Kings, emphasized the historical significance and player involvement in the new design: "This evolution is rooted in our 57-year history and embraces the elements of our eras. It also involved interface and feedback with players both past and present, and it sets the stage for extensions and new iterations in the future."
The Kings' promotional campaign for the new uniforms features none other than Snoop Dogg alongside the "South Park" character, Eric Cartman. This star-studded promotional video is set to drum up excitement among fans and amplify the release.
The new uniforms sport a distinctive touch: a white patch on the home jerseys and a black patch on the away jerseys. In a further nod to modern aesthetics, the Kings have also introduced matte black helmets for home games. Fans will get their first official glimpse of these uniforms at the 2024 NHL Draft in Las Vegas.
Anaheim Ducks: Orange County Influence
Not to be outdone, the Anaheim Ducks have also refreshed their look. Their new uniforms prominently display a refreshed logo on both home and away sweaters, while the redesigned logo takes a secondary position on the shoulder patch. The Ducks' new jerseys incorporate a new typeface and number palette, drawing inspiration from the art deco styling iconic to Orange County.
The color scheme of the Ducks' new uniforms is striking, featuring shades of orange, black, gold, and white. This thoughtful combination pays homage to the team's identity and its deep ties with the local community.
Susan and Henry Samueli, owners of the Ducks, highlighted the local and historical significance of the new designs: "As our organization enters a new chapter of Anaheim Ducks hockey, we are proud to reveal our new, refreshed logo and uniform kit that identifies with the Orange County community. The Ducks are a symbol of Orange County, and our pivot to orange with an updated, iconic logo encompasses our past, present, and future."
In a move to showcase these vibrant new uniforms, the Ducks have distributed them to prominent athletes, including baseball star Mike Trout and rising star Paul Skenes. This strategic move aims to broaden the appeal and visibility of the new look beyond the confines of hockey fans.
With both franchises committed to honoring their history while embracing the future, the new uniforms represent more than just aesthetic changes; they are symbols of evolution and connection to their respective communities. As the Kings and Ducks take to the ice in their revamped gear, fans and players alike can look forward to a season of fresh identity and renewed pride.