The Los Angeles Kings have unveiled a new logo, drawing inspiration from the prolific 1990s Gretzky era. This updated emblem serves as a bridge between the storied past of the franchise and its promising future. Wayne Gretzky's tenure with the Kings has left an indelible mark on the team’s branding, influencing the design of the new logo, which revives the iconic "Chevron" design from that celebrated era.
A Nod to History
The revival of the "Chevron" design is an intentional move to connect historic moments with future ambitions. Alongside this, the new logo prominently features "Los Angeles" at the top, and includes an updated version of the original 1967 crown. This design encapsulates the franchise's rich history and its evolutionary journey in a visually cohesive manner.
The redesigned logo is essentially a reimagining of elements from the early 90s jerseys, bringing back a sense of nostalgia while adding a contemporary touch. This new logo replaces the previous one that was unveiled in 2008, marking a fresh chapter in the Kings' visual identity.
A Thorough and Collaborative Process
The Kings invested two years into the redesign effort. This meticulous process honored the past while ensuring that the new logo resonates with today’s audiences. Luc Robitaille, President of Business Operations, highlighted the extensive effort and collaboration involved in the logo's creation. "This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles," he said.
According to Robitaille, the design process included feedback from both past and current players. "It also involved interface and feedback with players both past and present, and it sets the stage for extensions and new iterations in the future," he added, emphasizing the logo's potential for future adaptability.
Pride and Anticipation
Kelly Cheeseman, the Chief Operating Officer, echoed Robitaille's sentiments, expressing strong pride in the redesign's outcome. "From ownership to our players, our organization is proud to usher in a new era of LA Kings Hockey. We are excited for our fans to be part of this with us," Cheeseman remarked.
The launch of the new logo is highly anticipated. Fans will be able to purchase merchandise featuring the updated design starting Friday, June 21. The launch will occur at the Team LA Store located in the Crypto.com Arena, providing fans with an opportunity to be among the first to sport the new look.
Embracing the Future
The new logo is more than just a visual update; it honors the past while embracing future possibilities. The fusion of classic and modern elements is designed to resonate with fans old and new, celebrating the franchise's heritage while looking ahead with optimism.
As the Los Angeles Kings embark on this new journey, the reimagined logo stands as a testament to the team's enduring legacy and ongoing evolution. Whether you're a long-time fan or new to the Kings’ community, this emblem signifies a proud history and an exciting future, uniting generations of hockey enthusiasts under one iconic banner.
"This evolution is rooted in our 57-year history and embraces the elements of our eras," Robitaille said, summing up the essence of the redesign. With this thoughtful and well-executed logo, the Kings are not just reviving a cherished symbol but are also charting a course for the next chapter of their storied saga in the world of hockey.