Atlanta Hawks Return to Peachtree TV
In a nostalgic homecoming, the Atlanta Hawks are set to reignite their relationship with Peachtree TV after a hiatus of nearly three decades. Starting January 12, 2024, Peachtree TV will become the new home for every Friday night game of the Hawks for the remainder of the 2023-24 NBA season, with one exception. The channel has decided to swap the March 8th game for a broadcast on March 10th against the New Orleans team.
The historical connection between the Hawks and local television spans back to the years when WPCH aired games from 1972 to 1994, alongside WANF's coverage that lasted from 1986 to 1993. In a move that nods to the past while stepping into the future, the first two games under this revived partnership will be simulcast live on both Peachtree TV and WANF.
Accessibility for fans is a cornerstone of this deal. Live broadcasts of the Hawks' games will reach audiences not only via Peachtree TV but also through major cable and satellite services, as well as Gray TV stations across Georgia and Alabama. This expansive distribution ensures that a wider fan base can enjoy the action right from the comfort of their homes or on the go.
A Star-Studded Commentary Team
The games will come alive with insights and play-by-play commentary by the Bally Sports Southeast production crew. The team includes none other than Dominique Wilkins, Bob Rathbun, and Tabitha Turner, whose expertise and charisma add depth to the viewing experience. Additionally, Baillie Burmaster, the Sports Director from WANF, will lend her talents to the broadcasts, further enriching the coverage.
Fans can look forward to a thrilling lineup of Friday night matchups featuring high-stakes games against prominent teams such as the Miami Heat, Dallas Mavericks, Phoenix Suns, and Philadelphia 76ers. It’s a schedule that promises excitement and showcases the competitive spirit of the Hawks.
Peachtree TV's Commitment to Basketball
Peachtree TV's commitment to basketball isn't a recent development. Since 2019, the network has been broadcasting games of the College Park Skyhawks, indicating a sustained investment in bringing local basketball to viewers. This latest venture with the Hawks is a continuation of that dedication to the sport at both professional and developmental levels.
Recent Struggles on the Court
The Hawks have faced challenges on the court, as evidenced by a recent game where they lost their lead—and ultimately the match—to the Sacramento Kings. The second half saw a notable dip in performance, with Dejounte Murray and Bogdan Bogdanovic contributing a mere two and three points, respectively. The team's field goal percentage plummeted to 28.9 percent, and their success rate from beyond the arc was a disappointing 21.7 percent in the latter half of the game, underscoring the need for strategic improvements.
Industry Reactions
Andrew Saltzman, an executive with the Hawks, expressed his enthusiasm about the partnership, highlighting the benefits it brings to fans: "It provides fans a new, complimentary way to view the games," he said. He extended his gratitude towards Peachtree TV and Gray TV for making this collaboration possible and emphasized how the deal would serve the Hawks' local fan base.
Erik Schrader shared a similar sentiment, focusing on the potential for growth and inclusivity: "Bringing the Hawks back to broadcast television provides accessibility to all fans," he noted. Schrader also pointed out the unique opportunity this presents for engaging new audiences while also catering to long-time supporters of the team.
On the coaching front, Quin Snyder stressed the importance of better execution and a collective approach moving forward. Meanwhile, player Clint Capela voiced the team's frustration and underscored the urgent need for a tactical shift to overcome recent setbacks.
The return of the Hawks to Peachtree TV marks more than just a change in broadcasting platforms; it signifies a renewed commitment to the community and a chance to rekindle the spirit of local fandom. As the team looks to adjust their strategy on the court, fans can now rally behind them through more accessible and comprehensive local coverage, thanks to this strategic media partnership.